Choice Marketing is one of the leading marketers of custom trading cards. In fact, they have produced many of the red-border Philly Non-Sports Card Show cards (see gallery of Philly Cards here). Choice targets several groups for it’s custom cards such as sports teams. Another group is fire departments. The company has produced cards depicting fire apparatus since 1996 when it produced a series for Baltimore County, MD and another for Philadelphia. Since then the company has produced cards for fire departments and cities all across America and Canada. There’s even a series depicting fire apparatus from Lima, Peru! All of the series can be seen at ChoiceFire.com.

When 9-11 happened, Choice took a break from producing the cards to honor the firefighters who lost their lives by designing and marketing a 9-11 memorial series. That series depicted all of the destroyed apparatus along with a listing of all the firefighters assigned to those units whose lives were lost that day.

For the 1o-year anniversary of 9-11, Choice is revisiting the series by depicting many of those same companies in its new New York City Fire Department 10th Anniversary Edition Trading Card Series. The series will include 32 cards honoring the brave heroes who lost their lives as a result of the terrorist attack. The complete set is packaged in a felt-lined box and includes an individually numbered certificate of authenticity. The series will retail for $12.95 direct from ChoiceFire.com and is expecting to start shipping next week.