Cryptozoic Entertainment knows that maintaining a high standard for its sketch inserts is essential in satisfying its card-collecting customer base. This marketing philosophy remains true for its latest trading card endeavor, The Walking Dead Season 3 Part 2. Says George Nadeau, CZE’s Art Acquisition Manager, “For The Walking Dead Season 3 sketch cards, we sought artists who could effectively capture character likenesses. There was some room for interpretation for walker renderings, but we narrowly targeted realistic and detailed renderings of the human characters. We look for technical proficiency as well as a distinctive personal style.”
The Walking Dead Season 3 sketch card by Lee Lightfoot
The Walking Dead Season 3 sketch card by Ingrid Hardy
“George works with the artists on a daily basis to get us everything we need for a set,” affirmed CZE’s Brand Manager—Trading Cards & Collectibles, Miranda Charsky. “This can be a tough match sometimes as there are a lot of artists we really love for their own distinct style, and it can be a frustrating process when that style doesn’t jive with our licensors. But, in the end, I think we end up with a lot of really great pieces of art, and we get to work with a lot of talented artists with a wide array of skills and styles.
Once sketches have been created, CZE must then gain authorization to use them. As Charsky explained, “The Walking Dead is a tough one for approvals as the licensor and the talent approve all cards. This can be difficult to coordinate and book. How many extra cards do we need to book/pay for, in order to get to our pack-out quantity? How many might get rejected? It is tough, but George does a great job walking that very fine line. And we think fans are really going to enjoy collecting these awesome cards!”
Sketch cards are only one aspect of The Walking Dead Season 3 Part 2. Combined with base, chase, a TBD redemption item, and the other parts of the series, Charsky feels for Dead fans this set is going to be one great collectible. “It is a chance to collect authentic Autograph cards from some of today’s hottest stars on television, and is an opportunity to own a piece of the action with an authentic Wardrobe card. For something you love as much as The Walking Dead, I think it is a lot of fun to experience the show in another way through the cards, and be able to hold in your hands a piece of the show.”
The Walking Dead Season 3 sketch card by Chris Meeks
As far as continuing two part releases for future seasons, at this point Charsky couldn’t say for sure, “Ultimately that decision will be made based on the story for Season 4 and the fan experience collecting Season 3. Once we have a better idea of both, we will be able to decide what the best course of action would be.”
For more on The Walking Dead Season 3 Part 2, run—don’t walk, to pick up the current February/March issue of Non-Sport Update magazine. This issue, available at select newsstands, hobby shops and directly through this website, also includes an exclusive The Walking Dead Season 3 Part 2 promo card. Be sure to also see our exclusive preview gallery of The Walking Dead Season 3 Part 2 sketch cards below.
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